Business Models for China’s Cross Border e-Commerce Market

Foreign businesses that want to access the Chinese cross border e-commerce (CBEC) market first need to choose their model. Due to the varied nature of CBEC models and platforms, this can be a challenging endeavor, particularly for those unfamiliar with the Chinese market. The final decision depends on a strategic analysis of each model, and …

China’s innovation, not investments, should worry Europe

For several years now China has been increasingly investing in Europe. In 2016 Chinese companies invested €35 billion in the EU. Often these investments are in advanced manufacturing sectors or meant to buy certain technologies. Afraid of losing some crown jewels of the European economy, the EU is preparing measures to halt this trend. But …

Brand Visibility Remains a Real Challenge on WeChat

WeChat is heralded as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the platform’s 900 million users they would hope for. While there are no doubt plenty of marketing success stories on the platform, digital intelligence firm L2 recently …

How People Are Earning Millions From Tencent’s WeChat — But Not Everyone’s Happy

A few years ago, Lin Shao was living a pretty comfortable life in the Chinese coastal city of Xiamen. He’d just landed a well-paid mechanical design job, earning more than many of his fellow college graduates. But he wasn’t happy. Bored of designing machine parts, he spent his evenings writing a blog about interesting books …