How People Are Earning Millions From Tencent’s WeChat — But Not Everyone’s Happy

A few years ago, Lin Shao was living a pretty comfortable life in the Chinese coastal city of Xiamen. He’d just landed a well-paid mechanical design job, earning more than many of his fellow college graduates. But he wasn’t happy. Bored of designing machine parts, he spent his evenings writing a blog about interesting books …

Daigou: Real Influencers of China Cross-border E-commerce

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents. Why? Because daigou are more …

Why WeChat Cross-Border e-Commerce makes international brands and merchants successful in China

Its often hard to convince the owners of product or service brands considering doing business in China to embrace WeChat. It can overcome many of the challenges that prevent success in trading in the most important yet complex overseas market.   Why is WeChat important to master? Trust has become a commodity. A platform of trust …

The Secret to successful Cross-Border China e-Commerce in WeChat

Personal Engagement Platforms Active demand generation through personally authenticated engagement could be described as a strategic key to cross-border e-commerce in WeChat. Unlike the mass aggregation China etailing platforms from Alibaba or JD, the WeChat ecosystem is not instinctively built for e-commerce. However, due to its unique business model derived from a core function as …